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The Principal | NewPlacesToBe London
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London Guide

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A famous poet once said: ‘Tired of London, tired of life’. There’s no place in the world with such a creative buzz as the UK capital. That makes London the ideal place for hotspotting. Where to eat, where to sleep, where to shop? Londonista An Bogaerts leads the way.

The Principal


What? An amazing historic hotel on a prime location: The Principal has views over the park on Russell Square and is just around the corner of Russell Square tube station. In addition, The St. Pancras train station is within walking distance. This 120 years old hotel and its 334 rooms were recently fully renovated. And by fully we mean really thorough: two years of work went into this iconic Victorian building.

Looks? The original architecture of the 19th century was designed by architect Charles Fitzroy Doll. For the renovation designers Tara Bernerd and Russell Sage were on the tight budget of 85 million pounds. But fortunately they managed to re-capture the extravagant style of the original: boldly colored marbles, an impressive stairway, rich chandeliers and dark woods. Showstopper at The Principal is without any doubt the Neptune restaurant. In the past the hotel restaurant was a true copy of the tragic Titanic restaurant. Today the restaurant breathes a true Palm Springs style: peachy walls, a bar with rotan chairs, loads of plants and green velvet couches.

What else? In search of a nearby cocktail bar? You don’t even have to leave the hotel. Fitz’s was decorated in a real Gatsby style. In search of a nearby coffee bar? Just visit the in-house Burr&Co. In search for a quick bite you don’t even have to leave your room. Thanks to the complimentary tuck box.

INFO prices start at around 220 pounds per night

1-8 Russell Square
WC1B 5BE Bloomsbury

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+44 20 7123 5000 website

the principal front The Principal The Principal